Venturing into the world with hands-on journalism, served up the only way we know how—informative and entertaining.

Macy Gilliam isn’t just reporting Out There—she’s living it as both host and student. Every adventure takes her into the field exploring jobs you know and those you don’t, uncovering insights with a side of funny observations along the way.

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Audience

A young, affluent audience that wants to discover what's new and unexpected in the business world.

60%

ages 18-44

67%

HHI of $100K+

93%

Early adopters of new products and brands

75%

Always seeking resources/products/tools to give them an edge

Q4 2024 Profiling Survey; User metadata via Lightdash, September 2024; GWI 2H 2023 (Q3 & Q4 waves) indexed to the average internet consumer

Getting in on the action and bringing her audience along for the ride.

I like how Macy’s personality aligns with the brand so perfectly.
How is she working AND delivering solid, digestible analysis at the same time? Amazing talent as a news host.
We need this kind of deep dive journalism instead of quick hit pieces. Awesome stuff.
Big respect for Macy going out there and doing research and not just parroting an opinion!
Great reporter, she’s funny and exciting
Good Video, good journalism.

I like how Macy’s personality aligns with the brand so perfectly.
How is she working AND delivering solid, digestible analysis at the same time? Amazing talent as a news host.
We need this kind of deep dive journalism instead of quick hit pieces. Awesome stuff.
Big respect for Macy going out there and doing research and not just parroting an opinion!
Great reporter, she’s funny and exciting
Good Video, good journalism.

Opportunities

Learn how Out There can work for you.

Video

Leverage Macy’s hands-on, people-centric approach, by sponsoring editorial video content that really immerses you into the heart of the story. With brand attribution and messaging written and delivered by Macy herself, you can connect directly with a curious and engaged audience by leaning into her familiar and trusted presence.