

MBI Insights
Imagine your target audience on your marketing team.
Morning Brew Inc. has a unique advantage in media simply by holding millions of loyal subscribers and viewers who legitimately trust us. It’s easy to claim to know your audience, to have a direct relationship with that audience, to be loved by that audience - at MB it’s very real.
And they are excited to tell us their opinions. What’s the key to every good relationship? Communication.
Our people crave an opportunity to chime in, contribute, help shape the industry and products around them. They want a seat at your table.
MB Insights is intended to give them that opportunity and simultaneously help your business with direct market feedback, leads and strategy to win.
Services
Market Research
Market Research
Market Research
Market Research
Collect feedback and market intel within a defined industry we serve and an existing list of loyal Morning Brew Inc. subscribers
Audience Snapshot
Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.
Audience Snapshot
Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.
Audience Snapshot
Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.
Audience Snapshot
Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.
Calibration Survey
Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.
Calibration Survey
Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.
Calibration Survey
Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.
Calibration Survey
Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.
Market Survey
Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.
Market Survey
Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.
Market Survey
Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.
Market Survey
Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.
Custom Research
Custom Research
Custom Research
Custom Research
Create a custom segment with our audience experts to run research that not only makes your marketing efforts more efficient but delivers leads.
Segment Intel
Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.
Segment Intelligence
Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.
Segment Intel
Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.
Segment Intel
Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.
Multi-Thread Intel
Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.
Multi-Thread Intelligence
Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.
Multi-Thread Intel
Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.
Multi-Thread Intel
Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.
The Breakroom
Access to our proprietary research panel of 100,000+ opt-in participants, as well as hands on partnership with our in-house insights team to conduct + analyze + action upon detailed research projects.
Breakroom Segment Intel
Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.
Breakroom Segment Intelligence
Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.
Breakroom Segment Intel
Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.
Breakroom Segment Intel
Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.
Breakroom Board Seat
Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.
Breakroom Board Seat
Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.
Breakroom Board Seat
Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.
Breakroom Board Seat
Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.
Featured Insights
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
65%
of Business Decision Makers agree burnout is a significant challenge with their teams, and 57% believe AI is a way to help mitigate burnout
Source: Morning Brew Inc. Insights Business Decision Maker Survey, Q1 2025 [n=3,347]
53%
of employees are cool with sharing their salaries with their coworkers
Source: Morning Brew Inc. Insights Workplace Trends Survey, Q1 2025 [n=2,504]
25
average age Morning Brew subscribers began investing
Source: Morning Brew Inc. Insights x Gradient Metrics Investing Study [n=1,017 Morning Brew readers and 1,518 American Adults]
66%
of MBI Business travelers say traveling for business has allowed them to explore destinations they never thought they’d visit
Source: Morning Brew Inc. Insights Travel Study, Q4 2024 [n=848]
58%
agree that sustainability plays a significant role in their decision to buy/lease their next vehicle
Source: Morning Brew Inc. Insights Automotive Survey, Q4 2024 [n=3,347]
Insights Library
More about The Breakroom
The Breakroom is our proprietary community insights panel, made up of thousands of Morning Brew audiences – a space for discussion and discovery among our most loyal readers. We uncover insights from the young, upwardly mobile, affluent consumer you cannot get elsewhere.
53%
53%
53%
53%
Are Gen z / Millennials (under 44)
2x
2x
2x
2x
More likely than the average consumer to have a HHI of $150K+
57%
57%
57%
57%
Are manager or above in their role at work
>75%
>75%
>75%
>75%
Do not read competitive publications
Proprietary Morning Brew Profiling Survey (NET Professional Brands), Q3 2023 (n=14,946); Internal data via Megaphone, Swoogo
Source: MBI Insights Proprietary Survey, 2025; Quantcast Measure, 2025
Measurement Offerings
Newsletter Brand Lift
Measure brand impact directly within Morning Brew newsletters, using a control vs. exposed survey to assess shifts in perception of your brand. Gain clear insights into how your messaging resonates with our audience and influences key brand health metrics.
Multimedia Brand Lift
We partner with trusted vendors to measure how our campaigns move the needle, using proven control vs. exposed methodologies across formats and channels to quantify true brand impact.
Want to be a part of the magic?
The Breakroom, Morning Brew Inc.’s go-to group of readers that we turn to for insights, ideas, observations, and more? In return, you’ll get access to exclusive benefits like early access to Brew content and experiences, chances for complimentary tickets to our events, gift card raffles, and more.
Want to be a part of the magic?
The Breakroom, Morning Brew Inc.’s go-to group of readers that we turn to for insights, ideas, observations, and more? In return, you’ll get access to exclusive benefits like early access to Brew content and experiences, chances for complimentary tickets to our events, gift card raffles, and more.