MBI Insights

Imagine your target audience on your marketing team.

Morning Brew Inc. has a unique advantage in media simply by holding millions of loyal subscribers and viewers who legitimately trust us. It’s easy to claim to know your audience, to have a direct relationship with that audience, to be loved by that audience - at MBI it’s very real.

And they are excited to tell us their opinions. What’s the key to every good relationship? Communication.

Our people crave an opportunity to chime in, contribute, help shape the industry and products around them. They want a seat at your table. 

MBI Insights is intended to give them that opportunity and simultaneously help your business with direct market feedback, and strategy to win.

Get in touch about MBI Insights

Services

Market Research

Market Research

Market Research

Collect feedback and market intel within a defined industry we serve and an existing list of loyal Morning Brew Inc. subscribers

Calibration Survey

Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.

Market Survey

Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market to deeply understand your audience, and inform your marketing strategy.

Custom Research

Custom Research

Custom Research

Create a custom segment with our audience experts to run research that not only helps you understand your audience, but makes your marketing efforts more efficient.

Segment / Multi Segment Intelligence

Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to engage.

Segment Intelligence

Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to engage.

Breakroom Board Seat

Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.

Multi-Thread Intelligence

Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.

Featured Insights

Insights Library

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’Tis the season: Inside MBI’s 2025 Holiday Shopping Survey

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’Tis the season: Inside MBI’s 2025 Holiday Shopping Survey

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What marketers told us heading into 2026

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What marketers told us heading into 2026

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Plugged In: How connected consumers live and buy in 2025

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Plugged In: How connected consumers live and buy in 2025

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What’s in, What’s out: Pop culture trends by generation

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What’s in, What’s out: Pop culture trends by generation

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The state of investing: Opportunities, obstacles and outlooks

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The state of investing: Opportunities, obstacles and outlooks

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2025 Workplace trends: Redefining the future of work

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2025 Workplace trends: Redefining the future of work

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Revenue Brewed: Hot Takes from a Cold, Hard Sales Landscape

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Revenue Brewed: Hot Takes from a Cold, Hard Sales Landscape

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Tax Season, Unwrapped: What 2025 Filers Really Want

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Tax Season, Unwrapped: What 2025 Filers Really Want

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Suitcases, side quests, and success: Why business trips are the new career hack in 2025

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Suitcases, side quests, and success: Why business trips are the new career hack in 2025

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Out of office, into nature: How the outdoors became wellness’ new power channel

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Out of office, into nature: How the outdoors became wellness’ new power channel

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Beyond reps: Why movement is the new self-care

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Beyond reps: Why movement is the new self-care

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More than fit: How apparel + tech are fueling the new fitness identity

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More than fit: How apparel + tech are fueling the new fitness identity

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Jet lag > Job lag: Consumers are still prioritizing travel amid a turbulent economy

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Jet lag > Job lag: Consumers are still prioritizing travel amid a turbulent economy

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The Future of Car Buying: What Over 3k Consumers Told Us About the Auto Market

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The Future of Car Buying: What Over 3k Consumers Told Us About the Auto Market

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Inside the Minds of Over 2,000 Business Decision-Makers: Burnout, Hiring Struggles, and the AI Paradox

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Inside the Minds of Over 2,000 Business Decision-Makers: Burnout, Hiring Struggles, and the AI Paradox

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Young Adults Still Drink. Just Not the Way You Think.

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Young Adults Still Drink. Just Not the Way You Think.

More about The Breakroom

The Breakroom is Morning Brew Inc.’s proprietary community insights panel, a discussion and discovery space for thousands of our most loyal readers and viewers. Here, we uncover insights from the young, upwardly mobile, affluent consumer you won’t get anywhere else.

53%

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Are Gen Z / Millennials (under 44)

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2x

More likely than the average consumer to have a HHI of $150K+

57%

57%

Are manager or above in their role at work

>75%

>75%

Do not read competitive publications

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Proprietary Morning Brew Profiling Survey (NET Professional Brands), Q3 2023 (n=14,946); Internal data via Megaphone, Swoogo

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Source: MBI Insights Proprietary Survey, 2025; Quantcast Measure, 2025

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Measurement Offerings

Newsletter Brand Lift

Measure brand impact directly within Morning Brew Inc.'s newsletters, using a control vs. exposed survey to assess shifts in perception of your brand. Gain clear insights into how your messaging resonates with our audience and influences key brand health metrics.

Multimedia Brand Lift

We partner with trusted vendors to measure how our campaigns move the needle, using proven control vs. exposed methodologies across formats and channels to quantify true brand impact.

Want to be a part of the magic?

The Breakroom, Morning Brew Inc.’s go-to group of readers that we turn to for insights, ideas, observations, and more? In return, you’ll get access to exclusive benefits like early access to Brew content and experiences, chances for complimentary tickets to our events, gift card raffles, and more.

Click here to join

Want to be a part of the magic?

The Breakroom, Morning Brew Inc.’s go-to group of readers that we turn to for insights, ideas, observations, and more? In return, you’ll get access to exclusive benefits like early access to Brew content and experiences, chances for complimentary tickets to our events, gift card raffles, and more.

Click here to join

Consumer Brands

Professional Brands

MBI Insights

Careers & Culture

Advertise with Us

Contact

Linkedin

Terms and Conditions

Terms of Service

Privacy Policy

Cookie Preferences

Sourcing

Axel Springer SE

©2025 MBI. All rights reserved

Consumer Brands

Professional Brands

MBI Insights

Careers & Culture

Advertise with Us

Contact

Linkedin

Terms and Conditions

Terms of Service

Privacy Policy

Cookie Preferences

Sourcing

Axel Springer SE

©2025 MBI. All rights reserved

Consumer Brands

Professional Brands

MBI Insights

Careers & Culture

Advertise with Us

Contact

Linkedin

Terms and Conditions

Terms of Service

Privacy Policy

Cookie Preferences

Sourcing

Axel Springer SE

©2025 MBI. All rights reserved