MBI Insights

Imagine your target audience on your marketing team.

Morning Brew Inc. has a unique advantage in media simply by holding millions of loyal subscribers and viewers who legitimately trust us. It’s easy to claim to know your audience, to have a direct relationship with that audience, to be loved by that audience - at MB it’s very real.

And they are excited to tell us their opinions. What’s the key to every good relationship? Communication.

Our people crave an opportunity to chime in, contribute, help shape the industry and products around them. They want a seat at your table. 

MB Insights is intended to give them that opportunity and simultaneously help your business with direct market feedback, leads and strategy to win.

Get in touch about MBI Insights

Services

Market Research

Market Research

Market Research

Market Research

Collect feedback and market intel within a defined industry we serve and an existing list of loyal Morning Brew Inc. subscribers

Audience Snapshot

Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.

Audience Snapshot

Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.

Audience Snapshot

Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.

Audience Snapshot

Leverage insights from MBI’s vast repository of first party data, audience studies and behavioral statistics. We use that proprietary intel to create a snapshot of your highest value target audience that can be used to inform everything from marketing strategy to product development.

Calibration Survey

Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.

Calibration Survey

Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.

Calibration Survey

Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.

Calibration Survey

Optimize your next campaign before it even begins. This quick-turn preflight survey allows us to gather direct audience feedback about their current buying behaviors, needs and other signals that will inform creative and campaign strategy and maximize response.

Market Survey

Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.

Market Survey

Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.

Market Survey

Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.

Market Survey

Work with our insights team to deploy a tailored survey that is focused on a specific industry / vertical audience. Allowing you to take the pulse of a target market while generating leads in the process.

Custom Research

Custom Research

Custom Research

Custom Research

Create a custom segment with our audience experts to run research that not only makes your marketing efforts more efficient but delivers leads.

Segment Intel

Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.

Segment Intelligence

Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.

Segment Intel

Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.

Segment Intel

Start with the right audience to maximize impact. Our insights team builds a custom segment using your criteria and our proprietary data, then deploys a tailored survey to gather intel from the exact customers you aim to convert.

Multi-Thread Intel

Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.

Multi-Thread Intelligence

Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.

Multi-Thread Intel

Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.

Multi-Thread Intel

Winning insights often come from connecting the dots across multiple audiences, not just one. We run simultaneous surveys across segments, synthesize the findings, and deliver expert analysis with clear, actionable takeaways for your team.

The Breakroom

Access to our proprietary research panel of 100,000+ opt-in participants, as well as hands on partnership with our in-house insights team to conduct + analyze + action upon detailed research projects.

Breakroom Segment Intel

Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.

Breakroom Segment Intelligence

Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.

Breakroom Segment Intel

Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.

Breakroom Segment Intel

Leverage our deeply profiled, double opt-in insights panel, The Breakroom. We create a custom audience segment aligned to your exact criteria, then deploy a tailored survey to extract insights from the specific customers you’re looking to convert for upcoming launches and marketing efforts.

Breakroom Board Seat

Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.

Breakroom Board Seat

Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.

Breakroom Board Seat

Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.

Breakroom Board Seat

Give your customers a seat at the table. The Board Seat program offers ongoing access to the most influential segments of our deeply profiled research panel, providing continuous feedback and insights aligned to your evolving priorities. It’s a bespoke Morning Brew panel, built just for you.

Featured Insights

Insights Library

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The state of investing: Opportunities, obstacles and outlooks

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The state of investing: Opportunities, obstacles and outlooks

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The state of investing: Opportunities, obstacles and outlooks

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The state of investing: Opportunities, obstacles and outlooks

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2025 Workplace trends: Redefining the future of work

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2025 Workplace trends: Redefining the future of work

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2025 Workplace trends: Redefining the future of work

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2025 Workplace trends: Redefining the future of work

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Revenue Brewed: Hot Takes from a Cold, Hard Sales Landscape

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Revenue Brewed: Hot Takes from a Cold, Hard Sales Landscape

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Revenue Brewed: Hot Takes from a Cold, Hard Sales Landscape

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Revenue Brewed: Hot Takes from a Cold, Hard Sales Landscape

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Tax Season, Unwrapped: What 2025 Filers Really Want

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Tax Season, Unwrapped: What 2025 Filers Really Want

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Tax Season, Unwrapped: What 2025 Filers Really Want

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Tax Season, Unwrapped: What 2025 Filers Really Want

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Suitcases, side quests, and success: Why business trips are the new career hack in 2025

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Suitcases, side quests, and success: Why business trips are the new career hack in 2025

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Suitcases, side quests, and success: Why business trips are the new career hack in 2025

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Suitcases, side quests, and success: Why business trips are the new career hack in 2025

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Out of office, into nature: How the outdoors became wellness’ new power channel

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Out of office, into nature: How the outdoors became wellness’ new power channel

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Out of office, into nature: How the outdoors became wellness’ new power channel

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Out of office, into nature: How the outdoors became wellness’ new power channel

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Beyond reps: Why movement is the new self-care

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Beyond reps: Why movement is the new self-care

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Beyond reps: Why movement is the new self-care

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Beyond reps: Why movement is the new self-care

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More than fit: How apparel + tech are fueling the new fitness identity

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More than fit: How apparel + tech are fueling the new fitness identity

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More than fit: How apparel + tech are fueling the new fitness identity

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More than fit: How apparel + tech are fueling the new fitness identity

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Jet lag > Job lag: Consumers are still prioritizing travel amid a turbulent economy

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Jet lag > Job lag: Consumers are still prioritizing travel amid a turbulent economy

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Jet lag > Job lag: Consumers are still prioritizing travel amid a turbulent economy

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Jet lag > Job lag: Consumers are still prioritizing travel amid a turbulent economy

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The Future of Car Buying: What Over 3k Consumers Told Us About the Auto Market

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The Future of Car Buying: What Over 3k Consumers Told Us About the Auto Market

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The Future of Car Buying: What Over 3k Consumers Told Us About the Auto Market

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The Future of Car Buying: What Over 3k Consumers Told Us About the Auto Market

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Inside the Minds of Over 2,000 Business Decision-Makers: Burnout, Hiring Struggles, and the AI Paradox

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Inside the Minds of Over 2,000 Business Decision-Makers: Burnout, Hiring Struggles, and the AI Paradox

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Inside the Minds of Over 2,000 Business Decision-Makers: Burnout, Hiring Struggles, and the AI Paradox

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Inside the Minds of Over 2,000 Business Decision-Makers: Burnout, Hiring Struggles, and the AI Paradox

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    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

Young Adults Still Drink. Just Not the Way You Think.

  • Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

  • Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

Young Adults Still Drink. Just Not the Way You Think.

  • Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

  • Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

Young Adults Still Drink. Just Not the Way You Think.

  • Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

  • Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

    Grab-and-Go

Young Adults Still Drink. Just Not the Way You Think.

More about The Breakroom

The Breakroom is our proprietary community insights panel, made up of thousands of Morning Brew audiences – a space for discussion and discovery among our most loyal readers. We uncover insights from the young, upwardly mobile, affluent consumer you cannot get elsewhere.

53%

53%

53%

53%

Are Gen z / Millennials (under 44)

2x

2x

2x

2x

More likely than the average consumer to have a HHI of $150K+

57%

57%

57%

57%

Are manager or above in their role at work

>75%

>75%

>75%

>75%

Do not read competitive publications

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Proprietary Morning Brew Profiling Survey (NET Professional Brands), Q3 2023 (n=14,946); Internal data via Megaphone, Swoogo

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Source: MBI Insights Proprietary Survey, 2025; Quantcast Measure, 2025

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Click here to join

Want to be a part of the magic?

The Breakroom, Morning Brew Inc.’s go-to group of readers that we turn to for insights, ideas, observations, and more? In return, you’ll get access to exclusive benefits like early access to Brew content and experiences, chances for complimentary tickets to our events, gift card raffles, and more.

Click here to join

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Additional Terms and Conditions

Sourcing

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Terms of Service

©2025 MBI. All rights reserved

Consumer Brands

Professional Brands

MBI Insights

Careers & Culture

Advertise with Us

Contact

Linkedin

Additional Terms and Conditions

Sourcing

Privacy Policy

Terms of Service

©2025 MBI. All rights reserved