Audience
A group of leaned-in women and men invested in leveling up their money, their life, and those around them.
agree that MWK empowers them to make better financial decisions
have $100K+ investable assets
trust the brand/product recommendations from Katie
give family and friends financial advice
Sources: Internal Morning Brew Analytics, December 2024; Q3 2023 Morning Brew Profiling Survey (n=38,762); Quantcast Measure, March 2024; Spotify Ad Analytics; The Ad Bargain: Attracting Consumer Attention in a Sea of Ads, Sounds Profitable – 2024