Sourcing
Sources: Sailthru; User metadata via Heap: Q3 2024 average web page views across MB domains; Emplifi Q3 2024 average impressions on social = Facebook page organic impressions + Twitter organic post impressions + IG organic post impressions + IG story Impressions + LinkedIn post impressions; Emplifi: Q3 2024 average Video views on social = TikTok public video views + Facebook Page Organic Video Views + Twitter organic video views + Instagram organic video views + YouTube video views; Megaphone: Q3 2024 average podcast downloads; *Total monthly footprint includes aggregate of Q3 2024 newsletter, website, social, video, and podcast audience data for every MB, Inc. brand
Source: Morning Brew Profiling Survey, Q3 2023
Source: User Metadata via Lightdash, 2024
Source: GWI USA Dataset, Q2 2024 & Morning Brew Breakroom, 2024
Source: Listenfirst August 2024; *as of Aug 2024
Source: Morning Brew Breakroom, 2023
Similarweb, July-September traffic, Oct. 2023
Source: Listenfirst Feb. 2024 vs. Feb. 2023 (compared to Axios, Financial Times, WSJ, Forbes, Harvard Business Review, Reuters, and more).
Source: Morning Brew Internal Brand Lift Study, July 2024 (n=1,501 / 80 podcast listeners)